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Khalid Abu Sahrif and his daughter Talya, 9 months old.

“It’s not easy to get up in the middle of the night when my baby cries, change her and soothe her until she goes back to sleep. But I’ve never been minded doing it because I enjoy our time alone together”.

UNICEF’s Super Dads campaign in Jordan, as part of the Early Moments Matter initiative, is highlighting the critical role fathers play in the healthy brain development of their children – particularly in the early years of life. When fathers nurture their young ones in their earliest years of life – by providing love and protection, playing with them, and supporting their nutrition – their children will learn better, have less behavioural issues, and become healthier, happier human beings.

UNICEF Jordan is also using Father’s Day to call for a breaking down of any cultural and financial barriers preventing fathers from spending quality time with their young children.
UNICEF Jordan’s multi-sectoral interventions support young children and their families navigate the entire child development process and help prepare each individual on their journey to becoming an adult and active citizen. Through the Better Parenting programme in Jordan, UNICEF supports and trains caregivers and promotes strengthened and positive male engagement for the benefit of their child’s development. The programme has reached 300,000 parents and caregivers in its 20-year existence, including 66,000 people in the last two years.

UNICEF is working to ensure that every child in Jordan has increased and equitable access to affordable, quality Early Childhood Development (ECD) services by 2020.

UNICEF’s Super Dads campaign in Jordan, as part of the Early Moments Matter initiative, is highlighting the critical role fathers play in the healthy brain development of their children – particularly in the early years of life. When fathers nurture their young ones in their earliest years of life – by providing love